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The #Mediavine Application Process : How to Get approved at mediavine by #mediavine
Sep 30, 2022
The #Mediavine Application Process : How to Get approved at mediavine by #mediavineWhat
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0:06
hey guys this is Eric with mediavine
0:08
this is our gopher teal video series
0:10
today I want to talk to you about the
0:11
mediavine requirements for joining and
0:13
the application process giving you a
0:15
little insight what's going on behind
0:16
the scenes for Publishers that apply to
0:18
join mediavine so first off what are the
0:22
mediavine requirements so at the most
0:24
basic level those requirements are a
0:25
traffic minimum which is going to be 25
0:28
000 sessions a month according to Google
0:30
analytics for the last 30 days you have
0:32
to be in good standing with Google
0:34
AdSense so you've never been banned from
0:36
Google AdSense or ad Exchange in the
0:38
past and you have to produce original
0:40
quality content which is one of the most
0:43
important requirements here and then
0:46
finally it said you have good high
0:48
quality traffic so let's go into a
0:50
little more detail into what all those
0:51
things mean so I think sessions most
0:53
people are going to know you log into
0:55
your Google analytics you're going to
0:56
see how many sessions you've had over
0:57
the last 30 days if you've been tracking
0:59
page views you're going to want to look
1:01
for at least 30 000 Pages if you're a
1:03
typical blogger and you average one 1.2
1:05
Pages a session which is typically what
1:08
we see but how about those other
1:10
requirements so we think we have some of
1:12
the strictest requirements of any AD
1:15
management company out there so it's
1:16
important to remember that quality
1:18
doesn't necessarily equal size so yes
1:21
there are certainly other AD management
1:23
companies out there that have higher
1:24
minimum traffic however we dare you to
1:26
find someone that has as strict
1:28
requirements for their application
1:30
processes us so the reason why that's so
1:33
important to us is because it's not just
1:34
about our reputation with Publishers we
1:37
care a lot about our reputation with
1:38
advertisers and the industry there's a
1:40
reason why advertisers who would never
1:42
have worked what they would consider a
1:43
network in the past or a we call an ad
1:45
management company because they couldn't
1:48
have necessarily reassurance there was
1:50
quality on all of those sites they come
1:53
and work with mediavine and they keep
1:54
working with mediavine and that's
1:56
because of this adherence to this very
1:58
strict guidelines so let's go in a
2:00
little more detail so when you apply at
2:02
mediavine you're going to submit your
2:03
Google analytics for the last 30 days
2:04
days via our custom template now we're
2:07
going to have two sets of human eyeballs
2:09
analyzing everything about your Google
2:11
analytics we're going to be wanting to
2:12
look for the traffic that typically
2:14
visits your site what pages they're
2:16
visiting on your site where they're from
2:18
do they have normal user Behavior do you
2:20
match what we what we've seen from the
2:22
thousands of other sites either at
2:24
mediavine and that have applied
2:27
so if it looks like you have real users
2:29
and it looks like they're they're
2:30
engaged with your site we're actually
2:32
going to go to your site and do the same
2:33
thing we want to visit your top pages
2:35
make sure it's engaging content make
2:38
sure it's original content beyond that
2:42
now we're going to go work with our ad
2:43
partners and we're going to use
2:44
third-party tools that are going to
2:45
analyze the traffic on your site have
2:47
you had any what's called non-human
2:49
traffic that would be bot traffic do you
2:52
have a lot of paid traffic we want to
2:54
make sure that you have organic natural
2:56
real traffic coming to your site because
2:58
those users are who are going to be
3:00
engaged with your page and are going to
3:02
deliver are going to actually engage
3:05
with the ads and it's ultimately people
3:07
that engage with the ads that are going
3:09
to deliver the metrics to The Advertiser
3:11
so they continue to keep coming back and
3:12
buying on your site and at mediavine so
3:15
really we're going to do a lot of
3:16
detailed analysis behind the scenes on
3:19
your traffic and your content we want to
3:21
make sure it's high quality so it's not
3:23
just about how much traffic you get here
3:26
but the quality of your traffic and
3:28
really we think it's that strictness
3:29
that makes mediavine so unique in this
3:32
industry we've really created the
3:34
largest what's called brand safe
3:36
portfolio of sites on the Internet Brand
3:39
safety basically comes down to an
3:41
Advertiser wants to make sure the
3:43
content or the the content that their
3:45
ads are running next to is high quality
3:47
so think of it something like YouTube
3:49
Right YouTube had to kick out a ton of
3:51
its monetization Partners just a few
3:52
months ago the reason why is because
3:54
advertisers weren't feeling safe buying
3:57
on a site where basically YouTube had no
4:00
reassurance that there wasn't going to
4:01
be inappropriate content running next to
4:03
that advertisement that someone just
4:04
paid so much money to run and that's why
4:07
they got a lot stricter mediavine we've
4:09
always been strict for this reason brand
4:11
safety is extremely important here and
4:13
again making sure that advertisers feel
4:15
safe buying and what they would
4:17
traditionally call a network and again
4:19
here we we break that stigma by making
4:22
sure that only quality sites are are in
4:25
mediavine so I apologize if you've been
4:29
rejected or going through the long
4:31
application process but I can promise
4:32
you once you get to the other side it's
4:34
a very quick launch process and you're
4:36
going to love it here and a lot of that
4:38
reason is because we're so strict so
4:41
thank you guys for watching this go for
4:43
teal video series please subscribe to
4:45
our YouTube channel and I'll see you
4:47
guys next week