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Ad Performance For Publisher
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0:00
[Music]
0:04
hello and welcome to this video tutorial
0:06
on how to create an advertising campaign
0:09
in exo-click
0:10
in this tutorial we are going to see the
0:13
basic steps to set up a simple banner
0:15
campaign
0:16
let's get started
0:18
the offer i am promoting is a casino
0:21
offer and i will be targeting mobile
0:23
users because the offer is specifically
0:26
designed for mobile
0:28
i will be using a 300 per 250 banner
0:31
format because this is a large size
0:34
banner to display on mobile
0:37
and this will lead to this landing page
0:41
i will begin by selecting the site
0:43
categories i want to target
0:46
in this tutorial
0:47
i will be targeting entertainment
0:50
as you can see i can target specific
0:53
subcategories within the category or the
0:55
whole category
0:57
for the campaign i am going to target
0:59
all categories if i target too few
1:02
i might not win much traffic and i need
1:05
the traffic because then i can collect
1:07
more data
1:08
then when i have a good amount of data i
1:11
can see which types of sites work best
1:13
for my offer
1:15
this will allow me to then optimize the
1:17
campaign
1:18
so for now let's target all
1:20
subcategories
1:22
i will select the banner format 300 per
1:25
250
1:26
notice that there are options below
1:29
these are different placements of that
1:31
banner position on the website selected
1:34
based on the subcategories i chose
1:36
before
1:38
all will target all available banner
1:40
zones
1:41
banner will target only desktop zones
1:45
nvidia banner will target banners inside
1:48
a site's video content just like on
1:50
youtube for example
1:53
instant message will target banner
1:55
displayed in the bottom right corner of
1:56
a website like a message notification
2:00
mobile banner will target all mobile
2:03
banner ad zones
2:05
sticky banner will target banner atoms
2:07
then stay on screen even as the end user
2:10
scrolls through the website's content
2:13
and finally rtb banner supply will focus
2:16
on banners coming from rtb zones
2:22
in this next step
2:24
i need to add my offers landing page url
2:27
and add any tracking tokens that i want
2:30
to use
2:32
i will also upload the banner creative
2:36
click on add variations
2:39
cut and paste the url from your offer
2:43
now i'm going to add tracking tokens
2:46
these are not compulsory but they can
2:48
help us track certain details of the
2:50
campaign
2:51
this is especially useful if i'm using a
2:53
tracking solution
2:55
before i add the tokens
2:57
i need to add a question mark after my
2:59
url
3:01
then
3:02
click add tokens to see our tokens
3:06
one important token for instance is
3:08
conversions tracking which is used to
3:10
pass conversion information to the
3:12
postback url of my tracking solution
3:16
next i will upload the banner image
3:19
click on select files which opens the
3:21
media library and click upload file to
3:24
search for the banner image
3:26
once the image has been uploaded it is
3:28
in your media library and you can reuse
3:30
it for other banner campaigns
3:33
click on add variation and you will see
3:35
the image and the url uploaded to the
3:38
campaign
3:39
now i will have to wait until our
3:41
compliance team approves the campaign
3:44
in the meantime i will set up the rest
3:46
of the campaign
3:49
in step 3 i will choose the targeting
3:51
settings to determine what type of
3:53
traffic i want to reach
3:55
for this campaign i want to target the
3:57
us
3:58
mobile devices and english speakers
4:02
first i select us in locations targeting
4:06
notice you can also target specific
4:08
regions inside the us
4:10
but right now i want to get a broad
4:12
amount of traffic
4:14
for device i want to target all mobile
4:17
devices
4:18
again to get maximum traffic
4:21
finally in language targeting i select
4:24
english
4:27
there are more targeting options
4:28
available but right now i want to get
4:31
maximum traffic
4:33
fine tuning will be done when i have run
4:35
this this campaign for a few days
4:38
in step 4 i will set the bid price for
4:41
the campaign
4:42
this step is very important because it
4:45
is not only going to determine how much
4:47
i pay for the traffic
4:48
but also how competitive i am
4:53
the available price models for campaigns
4:55
are
4:56
cpm where i pay for a thousand ad
4:59
impressions
5:01
cpc
5:02
where i pay the price of a click
5:04
only if an end user clicks on the banner
5:07
ad
5:11
for banner campaigns like mine i can use
5:14
cpm or cpc
5:17
i can also use smart cpm
5:19
which is a custom model that determines
5:22
how much i'm willing to pay for a
5:24
thousand impressions
5:26
if there are no strong competitors for
5:27
the traffic the smart bidding will
5:30
reduce the budget to the minimum i need
5:32
to pay in order to become the top bidder
5:35
if the competition increases then the
5:37
bit will also increase
5:39
up to the maximum amount i have
5:41
specified
5:43
both cpm and smart cpm
5:46
are the models to go when you want to
5:48
make sure that your campaign shows up
5:50
first before all the other advertisers
5:54
in my campaign i don't know what my
5:56
competition is yet
5:58
so i'm going to go with cpc format and i
6:01
will use the minimum bid for the us
6:04
which is displayed in the minimum prices
6:06
link
6:07
there are a few more settings that are
6:09
going to help me control the initial
6:11
spending of the campaign
6:13
frequency capping limits the amount of
6:15
impressions that my campaign can receive
6:17
from the same user
6:19
frequency capping is a very useful tool
6:22
to minimize the impact of the campaign
6:24
without affecting the quality of the
6:26
traffic received
6:28
i will set it at two impressions per 24
6:30
hours
6:31
meaning that an end user will see my ad
6:34
twice every 24 hours
6:37
this will help me prevent banner
6:39
blindness
6:40
then we have the limits
6:43
daily limits determine how much traffic
6:45
the campaign can receive every day
6:48
whereas total limits determine how much
6:50
traffic the campaign can receive during
6:52
its lifetime
6:54
both limits can be set up based on
6:56
spending or based on the maximum amount
6:59
of impressions i want to receive
7:02
note that i will still have an
7:03
impressions limit in cpc campaigns
7:07
when the total limits are reached the
7:09
campaign will pause and won't resume
7:12
until i enable it again
7:14
for this tutorial i am going to use only
7:17
daily limits
7:19
and i will set up the daily budget limit
7:21
at 50 euros
7:23
additionally it is very important that i
7:26
check out one feature from the campaigns
7:28
page
7:29
the traffic estimates
7:31
this shows me how much traffic is
7:33
available for the campaign from the
7:35
targeting settings i selected
7:37
the amount of traffic targeted can
7:39
affect the daily budget
7:41
if i am targeting too many clicks or
7:43
impressions and the budget is very low
7:45
then the daily budget might not be
7:47
respected
7:48
leading to an overspending
7:50
so it is important to check how much
7:53
traffic i might receive in order to set
7:56
a reasonable budget since a daily budget
7:59
is a very important tool it is essential
8:01
that you also understand its limitations
8:04
when you enable a daily limit
8:07
you also have the chance to enable a
8:09
delivery mode
8:11
there are two modes quick delivery and
8:13
distribute throughout the day
8:16
with quick delivery the system will try
8:18
to reach the assigned daily limit as
8:20
quickly as possible
8:22
whereas with distributed throughout the
8:23
day the system will send traffic slowly
8:26
in order to make sure that the campaign
8:28
runs during the entire day
8:31
i will select distribute throughout the
8:33
day because i want to see how the
8:35
traffic behaves during each hour of the
8:38
day
8:39
and finally
8:40
here's the final step of the campaign
8:42
setup zone targeting
8:44
here i can select the type of site
8:46
sending traffic to my campaign
8:48
and also specify whether i want to
8:51
target or block specific add-ons
8:54
there are two specific traffic types
8:57
premium and run
8:59
also known as run of the network
9:02
premium sites refers to our white listed
9:05
publishers who send high volumes of
9:08
responsive traffic
9:10
whereas run of the network applies to
9:13
all the other sides of the network
9:15
premium traffic is highly competitive
9:18
but has more chances of offering results
9:21
provided that you can afford it
9:24
run of the network can offer variable
9:26
results and is usually more affordable
9:29
there is also the partnered network
9:31
button which allows you to receive
9:33
traffic from partnered networks mainly
9:36
via rtb and exchange channels
9:39
here i will select run
9:42
as i want to test this traffic before
9:44
testing premium sites
9:46
and we will be targeting
9:48
all the sites from ron
9:50
one advantage of ron is that new sites
9:53
are added every day to exo-click so i
9:56
can test the new traffic sources that
9:58
enter the platform
9:59
now simply click the create button
10:03
the campaign will be created and will be
10:05
pending review from our compliance team
10:09
if this is your first campaign
10:11
you will see that the campaign is
10:13
rejected for account verification
10:16
this is the normal process
10:18
and once your account is verified you
10:21
should see it up and running straight
10:23
away
10:24
you will start to see costs clicks and
10:27
impressions of the campaign in the
10:29
campaigns list as well as in your
10:31
statistics
10:32
thank you very much for watching this
10:34
tutorial
10:35
be sure to check our documentation for a
10:38
detailed explanation of all the
10:40
targeting settings we have shown in this
10:41
video
10:42
if you have any other questions
10:45
please feel free to contact us at help
10:47
exoclet.com
10:49
have a nice day
10:51
[Music]
11:05
you